The British reality show “Secret Millionaire” didn’t translate in the U.S. It was dropped by Fox after just six episodes and now has been moved to ABC.
But a version of the show in India, called “The Big Switch,” has become an instant hit.
In the American and British versions, millionaires went incognito into poor or lower-middle-class communities and sought out good Samaritans. At the great unveiling, the rich revealed themselves and wrote checks to the do-gooders.
It has moved to fertile ground in India, which has lapped up reality shows like “American Idol” and, most famously, “Who Wants to Be a Millionaire.” In the “The Big Switch,” young Indians–i.e., attractive, wealthy female Indians–spend a month in a slum. To compete, 10 rich contestants are paired with 10 slum dwellers and asked to perform menial tasks like shining shoes at railway stations and selling goods at traffic stops. Points are given for each task. The rich contestants who wins gets one million rupees ($21,600), which goes to their poor partner.
For a country with glaring wealth disparities, the trading-places gimmick has attracted a wide audience.
“When you bring in people from the richest strata and put them with the poorest of the poor, it makes for great television,” said Zarina Mehta of UTV Bindass, which airs “The Big Switch.”
Sunny Sara, 28, a nightclub owner in Mumbai and a participant in the show, said her month in the slum was a life-changing experience. “There was no running water, no air conditioning, none of the amenities I was used to. I missed my BlackBerry and my bikes,” she said.